OPPO Find N3 series officially launched globally

Oppo has launched the Find N3 series globally and is waging a big fight against Google and Samsung. This strategic push comes as Oppo aims to tap into growing demand for premium handsets.

Find N3 Series – a new step forward for OPPO

Smartphone maker OPPO is making a significant inroad into the premium foldable smartphone market by launching two new devices under its Find series. The strategic push comes as Oppo aims to tap into growing demand for premium handsets, despite an overall slowdown in the smartphone market and growing competition. fierce in the domestic market.

The company launched the OPPO Find N3 Fold foldable phone with a 7.8-inch main screen, reduced creases, competing directly with products from industry giants such as Samsung's Galaxy Fold 5 and Google's Pixel Fold.

This book-style phone boasts an enhanced hinge designed to withstand one million folds, ensuring durability. In addition, Oppo has integrated a super high-end camera system, a first for the Find N3, providing users with camera functionality on par with the company's flagship models.

Equipped with Qualcomm's Snapdragon 8+ Gen 2 5G chipset, the announced price of OPPO Find N3 is 2,399 Singapore dollars (about 44 million VND in Vietnam) and will be available for pre-order starting Friday.

Oppo also introduced the Find N3 Flip smartphone – a clamshell-style foldable designed for the international market. The three-camera system and large secondary screen on the Find N3 Flip allow users to access more than 80 applications without opening the phone. Find N3 Flip was first launched in China in August.

Find N3 Series and the competition of the high-end folding phone market

According to Counterpoint Research data, the global number of foldable handsets grew 64% in the first quarter, contrasting with a 14.2% decline in the overall smartphone market. China has emerged as a key market for foldable smartphones, with a notable growth of 117% in the first quarter of 2023.

Oppo also reaffirmed its commitment to the European market, despite challenges such as the recent patent dispute with Nokia and ongoing regulatory uncertainties. “We will continue to launch new products in the European market and our ‘all foldable’ strategy will not eliminate this market,” said Elvis Chu. Folding screen products will be key to creating a breakthrough in mature markets like Europe.”